Springfield Smile Doctor
Web, SEO, Advertisement, Analytics

Dr. Randi Green and the Springfield Smile Team wanted to elevate their practice beyond the traditional dental experience. Their goal was to build a marketing presence that truly reflected their core values—patient-centered care. As part of developing this new brand identity, other key themes emerged: state-of-the-art technology, a comfortable environment, and a warm, welcoming experience for every patient. They welcome you with a living room, not a waiting room.

Dr. Randi Green and partner Daniel Green partnered with Two Impress to develop several physical and digital assets that would inevitably set them apart from the over-saturated, Missouri Dental market. So, how did we do it?

Digital & Corp Products

• Redesign of Website and all digital assets
• Full Web and SEO Audit
• Content Restructure for Clarity and Usability
• Digital Ad Campaign Creation and Management
• Internal Automation of Process and Tools
• Restructure of GA4 and GTM tracking
• Weekly Touchpoints to ensure all KPIs are hit

Outside of the marketing collateral creation, Two Impress provided a level of business consulting and practice management decisions. We provided assistance with the implementation of a new phone system & practice tracking software. We also consult on process automation and implementation for daily operation.

We pride ourselves on our process. We work hard to ensure that each our transitions are seamless and free from pain. As we continued to work with the Smile Team, we began to build a relationship that allowed us to know what the practice and its' components needed. Enough about that, here's a quick shake down of how it went:

1. Introductions & Digital Handshakes
2. Acquiring Current Collateral & Assets (print / digital)
3. Brand Research & Creation
4. Brand Revisions & Approval
5. Website Wireframe & Design
6. Website Revision, refinement, & Launch
7. SEO Foundation Implementation
8. Digital Campaign Creation
9. Internal Systems Implementation
10. Staff Trainings
11. Continual Maintenance, SEO, Growth Marketing, and Brand Awareness Building

As an agency, Two Impress planned and optimized the site SEO for Springfield Smile Team, leading to a massive increase in organic reach. The improved SEO helps prospective patients discover and learn about Springfield Smile Doctor before they visit.

Aside from Google Ads and SEO, we also redesigned their website in Webflow for a complete digital transformation.