A 9-Year Digital Partnership with Nestlé Professional, Nestlé USA, and MINOR'S®

Nestlé Professional, a division of Nestlé USA, is renowned for its world-class foodservice and beverage solutions. With trusted brands like MINOR'S®, Nestlé Professional caters to chefs and foodservice operators worldwide, offering premium products that elevate culinary experiences.

Nestlé Professional needed a trusted digital partner to manage their evolving needs, which included:

• Developing and maintaining websites to showcase their extensive product portfolio.
• Implementing robust SEO strategies to enhance online visibility and drive organic traffic.
• Designing and executing digital campaigns to support product launches and brand initiatives.
• Upholding the highest security standards to protect customer and brand data.

Outside of the maWith a dynamic and growing brand portfolio, Nestlé Professional required seamless, innovative solutions to maintain its reputation for excellence.rketing collateral creation, Two Impress provided a level of business consulting and practice management decisions. We provided assistance with the implementation of a new phone system & practice tracking software. We also consult on process automation and implementation for daily operation.

Two Impress has served as Nestlé Professional's go-to digital partner for nearly a decade, delivering end-to-end solutions tailored to the brand's needs.

Key initiatives included:

Website Development and Management

• Developed over 5 websites with continued maintenance of 10 active websites, ensuring that each platform offered a user-friendly experience, optimized for both desktop and mobile users.
• Regularly updated and optimized content to align with new product launches, seasonal campaigns, and industry trends.

SEO and Digital Campaigns

• Implemented countless SEO strategies, leading to increased organic visibility and traffic.
• Designed and executed targeted digital campaigns that consistently supported brand awareness and lead generation.

Security and Compliance

• Maintained pristine security standards, achieving a zero-incident record over the partnership’s 9 years.
• Proactively monitored, updated, and fortified all digital assets against potential vulnerabilities.

Collaborative Innovation

• Supported Nestlé Professional’s marketing and IT teams as a seamless extension of their organization, delivering actionable insights and technical solutions.

The partnership between Nestlé Professional and Two Impress has produced remarkable outcomes:

1. 9 Years of Partnership
   ‍A consistent and trusted relationship, underscoring the strength of collaboration and shared success.
2. 5 Websites Built, 10 Maintained
   ‍Robust, user-friendly platforms that have driven engagement and supported Nestlé’s evolving digital needs.
3. Countless SEO Strategies and Campaigns
   ‍Consistently improved search rankings, increased organic traffic, and achieved measurable ROI for marketing efforts.
4. Zero Security Incidents
   ‍Flawless execution of security protocols, reinforcing trust and reliability.

"Two Impress is a very reliable and trusted partner. They are always willing to go above and beyond and provide the best in class support. They provide insights into the areas that is beyond the scope of the service being provided. The word 'No' is not in their dictionary."

~ Shehzad Allahbachayo, PM Nestlé Professional

"Nathan will be a star on any team and project. Incredibly intelligent, diligent, curious and seasoned, he will always see things through. Nathan has a strong work ethic based on a common-sense, salt-of-the-earth and calm personality. He can work with any dynamic and personality and always keeps the customer’s and consumer’s best interest in mind. Nathan is also humble and open to feedback."

~ Naomi Wiesen, Marketing and Brand Strategy Professional